CONTENT UNLOCKED: BLACK FRIDAY, SHOP SMALL SATURDAY, and CYBER MONDAY 🛍️🎄🎅🏽
It’s that time of year! Everyone and their mama is having their Black Friday SALE. Why should we let them have all the fun? 🤪
Here’s My List of Holiday Content Ideas mentioned in my Instagram Livde - Share with your Biz Bestie :)
PRODUCT BUSINESS
• Demos - Show different ways to use it
• Testimonials/Reviews - Customer-generated pics & videos work best
• Send Emails with specials
• Real customer videos/pictures
• Share all those unboxing videos you’ve been getting ALL year.
• Create a sense of exclusivity by sharing with your customers which products/collections are only available during this holiday season.
• TEXT the heck outa people 😊
✨ REMEMBER - Show your items on a person OR with a person using your item :) This isn’t the time for flat lays.
✨ Give Clear Shipping deadlines to receive their items before the holiday
✨ Bonus points if you add banners to your website with the special AND the shipping deadline
SERVICE BUSINESS
• Testimonials/Reviews - Screenshots and videos are best
• Experience Videos
• Behind The Scenes
• Send Texts about your special - like now. Send one 1-2X a day and a few more times during the weekend.
• Send Emails about your special - Just like with text we have to turn it up a notch.
• Share/repost Real client-generated content
✨ Great time to introduce VIP, Memberships, and Reward Programs for next year 😉
BRICK & MORTAR
• Stories, Reels, and Go LIVE about in-person shopping
• Signs to bring in foot traffic
• Geo-Targeting Facebook Ads
• Exclusive in-person OR online items
✨ Collab with nearby businesses to promote Shop Small Saturday
✨ For Fashion and Beauty Brands have a lookbook with different skin tones :)
Beyond the holidays, let’s think about:
• What offers can I provide to complement what I’m already offering?
• What FAQs can I add to my website?
• How can I make my shipping time better?
• What emails would I like to send?
• What types of content would I like to try next year?
• What platform(s) would I like to try next year?
• How can I get people to shop with me over and over like Target, Apple, and Neutrogena?
• What do I want to learn about text OR email marketing?
I’d love to help you with any of the above!
Happy Holidays!
I’m Thankful for you.
XO,
Erica Johnson-Maquilon
